Branding Versus Marketing
Have you ever said any of the following phrases?
Why do I need a brand?
What the heck is branding?
How do I make a brand that helps me become successful?
I am here to tell you that you are not alone. The term “Brand” and “Marketing” are overly used, misused, and incorrectly used!
So let’s dive in!!!
To produce the best results in your business, you SHOULD have both Branding & Marketing.
Think of branding as the following:
When someone hears your name or business name, they think about your logo, colors, services, etc.
Example: What do you think about when someone says I shopped at Walmart?
Probably the terms: Rollback, Yellow and Blue, Low prices products, etc.
Branding is like the foundation of your home.
The stronger your foundation, the stronger your home (Aka your business) will be.
If you don’t spend time creating your brand, your home will be weak and might even fall down. So don’t end up homeless aka your business closing!
So let’s take fast action!
What is the name of your business?
What product or service do you offer?
What are your price points?
Who do you serve?
What do people think about when they hear your business name only?
Let me know how this activity worked for you!
Are you following me on Insta yet? @doctortkpsych