As a Branding Coach, I specialize in helping individuals develop a blueprint to design their ideal lifestyle. As a Clinical Psychologist, I also utilize tools to help my clients diminish faulty thinking patterns to make room for refreshed positive thoughts and ideas.

So, let’s get started! First, let’s define what “Branding” means.

Branding: “The promoting of a product or service.”

Question: Why is it important to “Brand Your Lifestyle” for Abundance?

Answer: Everyone strives to be great in your own unique way. Therefore, wouldn’t it be fantastic if you learned to not only promote products you wear but also brand yourself. When you go on a job interview, apply to a college, date and meet new people, you are ultimately branding and marketing yourself. The real question is how do others see your brand? Wow! Something to really think about.

In this blog, I will challenge you to think about a few questions to determine your Brand.

Use a journal to write down your answers. After you have completed this fun activity, you will have your first draft of your Lifestyle Brand.


  1. How do you introduce yourself to others? Name, Title, etc?

  2. What do you do for a living (e.g. if a student, Identify your major)?

  3. How old are you?

  4. Identify 3-4 positive characteristics about yourself? How would your friends describe you?


Where do you shop?

How do you dress on a workday?

How do you dress when you go to an upscale restaurant?

How do you dress on a casual day out on the weekend or weekday evening?


What types of pictures do you post on social media?

What is the theme of you your profiles on social media platforms?

Describe your social media profile in 3 words.

Have 3 friends or family members look at one social media platform (e.g. Instagram) and describe your profile in 3 words. Does it match your words?


How much money do you want to make in the next 12 months?

List 2 places you want to travel to in the next 12 months?

What will you have to do to make the money to fund the trips?

What activities would you like to do on these trips?

I am Doctor TK, a Clinical Psychologist & Therapist Branding Coach.

I help mental health clinicians BRAND their career, Create an IMPACT, Earn a Dynamic Income and Have lifestyle FREEDOM.

❤ Find out more on my Website:

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Are you a mental health professional looking to brand your business? Join my Dope Therapist Circle and kick start your brand today.

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