• Dr Tekesia Jackson (Doctor TK)

Therapist should be Fashionable Not Old Fashion



As a Branding specialist, I thought I would dedicate this week's topic to mental health clinicians. If you are a mental health clinician, please answer the following questions with a yes or no:

- Do you prepare your office setting before your clients arrive?

- Do you prepare your wardrobe prior to the session?

If you answered NO to any of these questions, we should chat.

These basic questions create a foundation of branding ourselves in the office setting.

Let’s take a closer look.

It is vitally important that you stage your office prior to your client's arrival. If you see a variety of ages, conduct different modalities of treatment or treat various Socioeconomic status clients, your office must represent the image and title that represent your work.


For example, in my earlier days, I was known for working with “difficult teens,” specifically those in the juvenile justice system. As a result, I dressed the part to build a rapport with the clients. My wardrobe consisted of jeans, tennis shoes and a nice shirt or sweater.


When I begin to work in my own private practice with the exact same population, I was very careful to schedule other teenagers on the same days I would see the juvenile justice clients. On opposing days, when seeing families or adult clients, my wardrobe consisted of a dress, jeans and/or a blouse, flats or pumps and a variety of accessories. My make up was even different. LOL.


My ultimate goal for this topic was to formally introduce branding within mental health services as an important key factor to attracting your ideal clients. If you want to work with adolescents, you can dress the part. If you want to work with corporate employees or 7 figure entrepreneurs, just know jeans and Jordan’s won’t cut it!


I am Doctor TK, a Clinical Psychologist & Therapist Branding Coach.

I help mental health clinicians BRAND their career, Create an IMPACT, Earn a Dynamic Income and Have lifestyle FREEDOM.


❤ Find out more on my Website: https://www.doctortk.com/


Also, You can follow me on Social media for more AWESOME content:

Instagram: @doctortkpsych

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Are you a mental health professional looking to brand your business? Join my Dope Therapist Circle and kick start your brand today.


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