It's not enough to just *promote* your brand. You NEED to know your Brand Value! This attracts more clients to work with you because they can see your vision.
You have specific skills that make you unique. This is called your differentiating factor. What sets you apart from the rest makes you stronger.
Brand Value can be hard to pinpoint at first. Answer these 5 questions to help you determine your Brand Value.
How do you want your brand to be perceived?
What’s important about the way you run your business?
How do you want customers to feel when they work with you?
What keeps you working on your business, day in and day out?
Why do you love what you do?
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