Did you know your brand impacts who you hire, fire, and promote?
Whether you are an employee, business owner, or both, this applies to you!
I have provided you with branding tips for both categories:
As an employee, you should do the following before accepting a job position:
Research the companies core values, mission, and vision statements.
Research the CEO and how the business was started.
Read about the culture of the work environment.
Observe the work environment during an interview. This is key!!
Observe the interviewers' attitude, mood, and affect. Do they look excited, tired, or relieved to hire you?
Go home and imagine yourself working in that environment.
Do your career goals align with the work environment, culture, and vision?
As a business owner, you should do the following BEFORE hiring help:
Develop your core values, mission, and vision statements.
Be in love with WHY you started the business.
Envision what you want for the culture of your work environment.
Write a business blueprint!
As you can see, they overlap. Hence the same reasons you selected a job should be in alignment with how you develop your business blueprint AND select your staff.
Yes, I said it! STAFF!
Remember, you can always hustle your way to 100K. However, in order to scale your business, you have to add staff.
Are you following me on Insta yet? @doctortkpsych