As a Branding specialist, I thought I would dedicate this week's topic to mental health clinicians. If you are a mental health clinician, please answer the following questions with a yes or no:
- Do you prepare your office setting before your clients arrive?
- Do you prepare your wardrobe prior to the session?
If you answered NO to any of these questions, we should chat.
These basic questions create a foundation of branding ourselves in the office setting. Let’s take a closer look.
It is vitally important that you stage your office prior to your client's arrival. If you see a variety of ages, conduct different modalities of treatment or treat various Socioeconomic status clients, your office must represent the image and title that represent your work. For example, in my earlier days, I was known for working with “difficult teens,” specifically those in the juvenile justice system. As a result, I dressed the part to build a rapport with the clients. My wardrobe consisted of jeans, tennis shoes and a nice shirt or sweater. When I begin to work in my own private practice with the exact same population, I was very careful to schedule other teenagers on the same days I would see the juvenile justice clients. On opposing days, when seeing families or adult clients, my wardrobe consisted of a dress, jeans and/or a blouse, flats or pumps and a variety of accessories. My make up was even different. LOL.
My ultimate goal for this topic was to formally introduce branding within mental health services as an important key factor to attracting your ideal clients. If you want to work with adolescents, you can dress the part. If you want to work with corporate employees or 7 figure entrepreneurs, just know jeans and Jordan’s won’t cut it!
Be sure to check out my other Branding Blog topics for more information.
If you are ready to develop or take your brand to a higher level, lets chat. Schedule your free 15 minute consultation>>> Click here